Mariam El Maraghy's profile

HANNAH HÖCH | a booklet presentation

Mariam El Maraghy
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Dada dadaism editorial design graphic design Hannah Hoch Layout magazine print typography booklet design
Dada dadaism editorial design graphic design Hannah Hoch Layout magazine print typography booklet design
INTRO
A printed representation of one of the notable German artists:
This booklet describes Hannah Höch's work, motives, and obstacles through the period of the DaDa art movement.

BALANCE
As Hannah Höch's work is often characterized as bold, critic and chaotic but never random, the booklet's layout is designed accordingly so that every block of text has its uniqueness but never overshadows the visuals.

INSPIRATION 
Since DaDaists rebelled against war and protested the senseless German establishment (post WWI), they expressed irrationality through their work in various mediums. When it came to typography, they prioritized chaos over legibility. Some layouts in this booklet are heavily influenced by Dada manifestos and letterpress prints.      

Dada dadaism editorial design graphic design Hannah Hoch Layout magazine print typography booklet design
Dada dadaism editorial design graphic design Hannah Hoch Layout magazine print typography booklet design
Dada dadaism editorial design graphic design Hannah Hoch Layout magazine print typography booklet design
Dada dadaism editorial design graphic design Hannah Hoch Layout magazine print typography booklet design
Dada dadaism editorial design graphic design Hannah Hoch Layout magazine print typography booklet design
Dada dadaism editorial design graphic design Hannah Hoch Layout magazine print typography booklet design
Dada dadaism editorial design graphic design Hannah Hoch Layout magazine print typography booklet design
Dada dadaism editorial design graphic design Hannah Hoch Layout magazine print typography booklet design
DaDa as an art movement is explored through this spread. The entire spread is -on its own- a DaDa artwork. On the right, "Flucht" a collage made by Höch in 1931. On the left, a typographical layout designed and edited by Kurt Schwitters (German DaDaist) under the name of  "MERZ, NO.1" in 1923. However,  the original text was replaced with a brief history about the DaDa movement and a poem "An Anna Blume" written by Schwitters in 1919. 
(original layout and poem below)
Dada dadaism editorial design graphic design Hannah Hoch Layout magazine print typography booklet design
All layouts above (and the rest of Merz, No.1" issue) can be found at THE INTERNATIONAL DADA ARCHIVE
Dada dadaism editorial design graphic design Hannah Hoch Layout magazine print typography booklet design
Dada dadaism editorial design graphic design Hannah Hoch Layout magazine print typography booklet design
Dada dadaism editorial design graphic design Hannah Hoch Layout magazine print typography booklet design
Dada dadaism editorial design graphic design Hannah Hoch Layout magazine print typography booklet design
Dada dadaism editorial design graphic design Hannah Hoch Layout magazine print typography booklet design
Dada dadaism editorial design graphic design Hannah Hoch Layout magazine print typography booklet design
Dada dadaism editorial design graphic design Hannah Hoch Layout magazine print typography booklet design
Dada dadaism editorial design graphic design Hannah Hoch Layout magazine print typography booklet design
Dada dadaism editorial design graphic design Hannah Hoch Layout magazine print typography booklet design
Editorial Design June, 2021
Academic Project | German University in Cairo
Supervision Dima Tannir

Composition A5 booklet, 16 pages (incl. front and back cover), 120 gsm Canson lightly grained paper (Cover is 160 gsm textured paper)

Fonts in use Phosphate solid, Hiragino Kaku Gothic Std, Futura


HANNAH HÖCH | a booklet presentation
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Mariam El Maraghy's profile
Cairo, Egypt

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